Special Edition C-Class from Mercedes-Benz

A special edition C-Class model has been launched in the country by the luxury carmaker Mercedes-Benz India.

The company has announced that the special edition will be rolled out only in limited numbers. Mercedes-Benz will only manufacture 60 special edition C-Class models aiming to maintain the exclusivity of the model. Both the petrol and diesel versions of the special edition C-Class will be available and these models will be priced between Rs 28.46 lakh and Rs 31.30 lakh.

It was not in the distant past the Mercedes-Benz was adorning the top position in the Indian luxury car market, which is now taken up by BMW. Not only from BMW, but the company is facing competition from other brands which are all aiming for the top position but in spite of all the competition, the company is able to still remain among the top three best car manufacturers of the country. But the company with its constant launches of new models and upgraded and facelifted versions of the existing models the company is trying to win back the number one position it once had. The company has already announced its plans to invest Rs 150 crore in network expansion in the country.

Mercedes Might Quit Formula One

Mercedes Benz would be the next company that is preparing to withdraw from the F1 legion. For now this is just a rumour, but it could soon be a fact. BMW last week announced officially that it is planning to withdraw from F1 and will not remain in Formula One after this season.

Before BMW, Honda had taken the decision to quit from the Formula legion. The depression in the economic situation is affecting most the sectors and this could be one reason why companies backing out of the Formula One. And it could also be because the companies are planning to spending on something else which is more profitable. The many disagreements in the F1 can be a reason for the sudden withdrawal by many companies.

If Mercedes Benz decides to withdraw from the Formula One, it would be a great shock to the F1 management. The decision of Mercedes Benz would affect the McLaren team the most as 40 per cent of the team is owned by Mercedes Benz and both Brawn and McLaren is provided the engine by Mercedes Benz.

Audi to strengthen its Position in India

Audi received a very good response from the Indian market and to further strengthen its position in India, the company is thinking of expanding the dealership network in the country. The luxury car manufacturer currently holds 20 percent of market share in the luxury car segment which would be increased to 30 percent by 2011.

Audi India with 11dealership across the country is experiencing good response. The car manufacturer will also add more dealers to Lucknow, Jaipur, Coimbatore and Nagpur. The car manufacturer is also tied up with Jubilant Motors for appointing dealers in Southern market.  Currently Jubilant Motors have set up an exclusive showroom in Bangalore and their second dealership in Chennai which will start is operations by 2010.

Audi cars are great and people have started accepting the brand widely. Along with the old players like BMW and Mercedes-Benz, Audi too is in full swing to foray the luxury car segment in India.

BMW Beats Mercedes-Benz in India

It is surprising to know that despite the global melt down the Indian car industry is doing pretty well. According to the study by the Society of Indian Automobile Manufacturers (SIAM), the Indian car market experienced a growth of 2.48 percent in the passenger car market.

Even the luxury car segment is doing well off and the best example revealing the growth is BMW who still retains its position above its closest rival Merc. The three pointer star had topped as number one in the Indian market but now this position is taken over by BMW, another leader in the luxury car segment.

BMW’s new launches like 7-series, X6- world’s first Sports Activity Vehicle (SAV), the new company strategies exchange and loyalty programs and zero percent schemes has helped the car manufacturer to attract the buyers.

Mercedes-Benz too rolled out the latest version of E-series to the Indian market but it was not strong enough to take back the company’s lost position. It is time for Mercedes-Benz to bring out some rocking models that will give a tough challenge to BMW.

Discover the Amazing Edition of Mercedes-Benz E-Class

Mercedes-Benz has just introduced the limited edition of its popular E-Class. Since the time the car has been launched it has experienced impressive sales. And now the special edition is introduced with a desire to increase the demand of the car in the Indian car market and build a stronger platform for the proposed new E-Class.

The company has come up with only 192 cars of the special edition E-Class. But the edition is even more powerful with the peppy 3.0-litre engine. The new car also boasts of elegant style enhancements and opulent interiors. On the exterior the car is adorned with new headlights, and grille, double-spoke light alloy wheels, and LED technology tail lights. And in the interior the plush feel is radiated from features like bird’s eye maple wood trim, all new multi function wood/leather steering wheel and an all new instrument panel design.

Priced at Rs 43.4 lakh (Ex-Showroom-Delhi) the limited edition of E-class would definitely bring more cheers to the car as well as the company. But the special edition will be available on demand from Mercedes-Benz dealerships across the country.

National Winners of Golf Tournament Held by Mercedes

Mercedes recently conducted a golf tournamnet in India popularly known as MercedesTrophy. About 650 golfers from across the country participated in the tournamnet held at four different cities comprising Bangalore, Mumbai, Delhi, and Chandigarh.

The ninth edition of MercedesTrophy was held at the Sahara Aamby Valley in Lonavala. This scintillating event was inaugurated by Dr. Wilfried Aulbur, CEO & Managing Director of Mercedes-Benz India and witnessed the presence of Mr. Jean Phillipe Benoit, General Manager of Swiss International Air Lines Ltd who sponsored the tournament.

The three national winners of the tournament who will now particpate in the world finals held at Stuttgart, Germany are Mr. Shiv Puri, Mr. Sadeev Sandhu, and Mr. Sanjay Setia.

The mega-event was further highlighted by a fashion show organized by the great fashion designer Gayatri Khanna. The show exuded the true attributes of the Mercedes-Benz brand that defines style, sophistication, and elegance of its range of luxury cars.

Mercedes-Benz Introduces New M-Class

New Mercedes Benz M-class Cars In India

 

Mercedes-Benz has recently introduced a new M-Class in the Indian car market that provides best of two worlds in terms of luxury and comfort. The new car is introduced with significant enhancements in both exterior and interior combined with excellent on-road and off-road capabilities.

The first M-Class introduced in 1997 in the global car market had set new benchmarks in the luxury SUV segment. Later when the car was driven to India it redefined the SUV segment in the country. And now with the launch of new M-Class Mercedes is simply trying to reassert its leadership in the luxury car segment.

The exterior don’t have much of changes but there are ample of changes in the interior as well the technologies mated with the engine. The interior of the new car is beautified with leather wrapped multifunction steering wheel, gearshift paddles trimmed in fine leather, rich dual tone leather upholstery, and automatic climate control.

In India the car is available in two variants, ML 320 CDI and ML 350. The ML 320 CDI is powered by a responsive 3.0-litre diesel engine that generates an awesome 231 bhp. It enables the car to accelerate from 0 to 100 km/h in 8.6 seconds. And the ML 350 is powered by a high output 3.5-litre petrol engine that churns out 271 bhp enabling the car to accelerate from 0 to 100 km/h in 8.4 seconds.

Both the petrol and diesel engines are associated with powerful technologies like 7 speed 7G-TRONIC automatic transmission, a height adjustable suspension, 4MATIC permanent all-wheel drive system, start-stop system, and a Downhill Speed Regulation to improve handling and provide excellent driving experience.

The new M-Class with its brilliant styling and powerful technologies is sure to take the luxury SUV segment to new heights.

Design Your Mercedes

Lorinser is a German based brand known for successfully tuning Mercedes-Benz cars and SUVs for over a period of thirty years.

The brand made entered the Indian car market in July 2008 through Automania, a dealership in Mumbai. The design firm concentrates both on the interiors and exteriors of Mercedes cars. Ranging from the aerodynamic body components and light metal rims to the engines and performance boost, the brand excels in all aspects of customization.

Lorinser has worked on five different Mercedes-Benz models to redefine the original power, prestige, and performance. With the redefined and customized versions of the traditional Mercedes cars, Lorinser is optimistic about introducing these cars for the affluent Indian consumers.

Add More To Your Mercedes

If you want to add some embellish your Mercedes, then Lorinser is your destination. A German based firm, Lorinser is known for tuning Mercedes-Benz cars and SUVs for over a time of thirty years.

The brand made its way to the Indian car market in July 2008 through its dealership in Mumbai, known as Automania. Known for its excellence in customising both the car interiors and exteriors of the entire range of Mercedes models. Ranging from the aerodynamic body components and light metal rims to the engines and performance boost, the brand excels in all aspects of customization.
Lorinser has worked on five different Mercedes-Benz models to redefine the original power, prestige, and performance. With the revamped and customized versions of the traditional Mercedes cars.

20000th Mercedes on Indian Roads

Mercedes-Benz rolled out 20000^th Mercedes on Indian roads.

Long back in 1995 Mercedes-Benz made its entry in the Indian car market. Since then the company has enjoyed a splendid journey. You would be excited to know that the first Mercedes-Benz car on Indian roads was an E-Class. This scintillating car has undergone various modifications and advancements to transform into the present day E-Class.

Now, the actual excitement comes with the fact that the 20000^th Mercedes rolled out from the Mercedes’s production facility in Pune on April 9, 2008 was again an E-Class. We don’t know whether it was a coincidence or was it done purposely. But the fact remains that since the first launch Mercedes-Benz E-Class is considered to be one of the best luxury car on roads.

Even more exciting is the innovative interior and exterior of the 20000^th Mercedes that comprises an Iridium Silver exterior and a Black leather interior. In addition, a distinctive badge of ‘20000’gives a unique look to the path-breaking Mercedes-Benz E-Class.