Maruti’s New Zen Estilo

The stage is set for the launch of the 2009 Maruti Suzuki Zen Estilo. Speculations apart this new model will not only be a facelifted one, but it will also have some technical changes to it too.

The New Zen Estilo will be spotted with trendy and rejuvenated exteriors, it will have new fog lamps, front bumper and grille.

The car will be equipped with a new engine, a 1.0-litre K-series engine. Maruti has already introduced this new engine in its very successful model, the A-star. The new engine will consume less fuel and has less emission.

The 2009 Maruti Suzuki Zen Estilo will be thus a very eco-friendly car. It seems that the company is getting ready for the Bharat IV emission norms that wil come to effect in India from April 2010.

This new Maruti will be launched into the Indian market by the 23^rd of this month. The pricing of the car is not available.

Small car segment rules in Indian auto industry

The Indian auto market is growing very fast and every car manufacturers are planning expansion for the Indian market. Moreover, the small car segment in India is the latest attraction. India is already an export hub for small cars for Suzuki and now Hyundai also moved its complete manufacturing base for small cars to India. Presently models like i10, Getz and Santro are manufactured in India.

 In 2007, the demand for small cars had not been much in China but is now expected to bounce back in the coming years. In Japan, the mini car sales accounts for at least 1/3rd of the total car sales. Currently India shines as one of the largest producers of the small cars in the world. Nearly 3/4th of the auto market in India accounts the small car segment. And this outstanding growth in the small car segment has flattered the major players like Nissan, Renault, Toyota, VW, etc to sit up and take notice. Tata’s Nano has already been a show stealer. With the stage set, India is expected to witness more than dozen small or compact cars in the auto market.

The list of up coming cars in India in this segment are Maruti A-Star, Maruti Splash, VW Up!, Bajaj small car and many more. In the small car segment, Maruti Suzuki already dominates by holding 60% of the share for small cars in India.

Alto wins millions of heart

 Alto, from the makers of Maruti, the county’s highest selling car has achieved breathtaking sales of two lakh unit in last eleven months. And this makes Alto the first car of India to cross the two lakh domestic sales. Out of this one lakh sales have come in just 150 days.

 

      This small segment car was launched in the year 2000 and over 6.25 lakh Alto cars have been sold in the domestic market. Some of its best ad campaigns like Let’s go…… and Boondon Mein…… (Was accorded the Silver medal at the prestigious EFFIE Award 2006) has created a niche for Alto in every body heart.  It has several variants and it will be interesting to know that, variants were added with people’s demand for Alto. So ‘let’s go….’ and join the Alto fan club.

A-Star for Maruti

One of the leading car makers of India Maruti concept car A-Star will be rolling out by 2009. A-Star was unveiled at the 2008 Auto Expo held in Delhi.

This car will be the first indigenously, designed, styled and produced Indian car with Europe as the primary target. The team of engineer is burning their midnight’s oil in Maruti’s Manesar plant in developing the car, slated to be unveiled at the Delhi Auto Expo early next year.

However, the production car that will be exported to Europe will be different from the one being showcased. Maruti’s recent launch SX4 is already doing a great job on the Indian roads and hope A-Star will add more stars to Maruti’s reputation.

Dzire to promote strongly

Indian auto industry is growing so fast. Every car makers is coming up with anew model. The recent launch is from Maruti, the sedan version of Swift Maruti Dzire will see a strong sales force and strong marketing campaign.

 

One of the leading and largest car manufacturers in India, Maruti Suzuki plans to focus its campaign for Maruti Dzire to the cities where general economic growth is clearly visible. It is always better to create require more of one-to-one contacts by a sales force rather than selling via Internet and other media. More than 10000 sales persons all across the nation has been trained to promote ‘Dzire in India.