New Cars of this Season

In the coming couple of weeks, we are about to witness some new launches in the Indian car market. And the most interesting ones would be the Chevrolet Cruz, BMW Z4, and the Tata Indigo Vista, now renamed as Tata Manza.

The launch of the Cruz will be very crucial for Chevrolet. As the fate of the Chevrolet in India to a large extend depends on the performance of Cruz in India. Tata is also launching its new car, Tata Manza, which was initially named as Tata Indigo Vista, in Mumbai on the 14^th of this month. BMW’s new convertible, Z4 is also expected to hit the Indian market on the October 12. The Z4 will be a two-seater and it will be priced from the range of Rs. 50 lakh to Rs.60 lakh.

The ongoing festival season is the main reason behind the large number of new car launches. The car manufacturers are expecting good business during this time of the year.

Special Edition C-Class from Mercedes-Benz

A special edition C-Class model has been launched in the country by the luxury carmaker Mercedes-Benz India.

The company has announced that the special edition will be rolled out only in limited numbers. Mercedes-Benz will only manufacture 60 special edition C-Class models aiming to maintain the exclusivity of the model. Both the petrol and diesel versions of the special edition C-Class will be available and these models will be priced between Rs 28.46 lakh and Rs 31.30 lakh.

It was not in the distant past the Mercedes-Benz was adorning the top position in the Indian luxury car market, which is now taken up by BMW. Not only from BMW, but the company is facing competition from other brands which are all aiming for the top position but in spite of all the competition, the company is able to still remain among the top three best car manufacturers of the country. But the company with its constant launches of new models and upgraded and facelifted versions of the existing models the company is trying to win back the number one position it once had. The company has already announced its plans to invest Rs 150 crore in network expansion in the country.

Mercedes Might Quit Formula One

Mercedes Benz would be the next company that is preparing to withdraw from the F1 legion. For now this is just a rumour, but it could soon be a fact. BMW last week announced officially that it is planning to withdraw from F1 and will not remain in Formula One after this season.

Before BMW, Honda had taken the decision to quit from the Formula legion. The depression in the economic situation is affecting most the sectors and this could be one reason why companies backing out of the Formula One. And it could also be because the companies are planning to spending on something else which is more profitable. The many disagreements in the F1 can be a reason for the sudden withdrawal by many companies.

If Mercedes Benz decides to withdraw from the Formula One, it would be a great shock to the F1 management. The decision of Mercedes Benz would affect the McLaren team the most as 40 per cent of the team is owned by Mercedes Benz and both Brawn and McLaren is provided the engine by Mercedes Benz.

Audi to strengthen its Position in India

Audi received a very good response from the Indian market and to further strengthen its position in India, the company is thinking of expanding the dealership network in the country. The luxury car manufacturer currently holds 20 percent of market share in the luxury car segment which would be increased to 30 percent by 2011.

Audi India with 11dealership across the country is experiencing good response. The car manufacturer will also add more dealers to Lucknow, Jaipur, Coimbatore and Nagpur. The car manufacturer is also tied up with Jubilant Motors for appointing dealers in Southern market.  Currently Jubilant Motors have set up an exclusive showroom in Bangalore and their second dealership in Chennai which will start is operations by 2010.

Audi cars are great and people have started accepting the brand widely. Along with the old players like BMW and Mercedes-Benz, Audi too is in full swing to foray the luxury car segment in India.

BMW Beats Mercedes-Benz in India

It is surprising to know that despite the global melt down the Indian car industry is doing pretty well. According to the study by the Society of Indian Automobile Manufacturers (SIAM), the Indian car market experienced a growth of 2.48 percent in the passenger car market.

Even the luxury car segment is doing well off and the best example revealing the growth is BMW who still retains its position above its closest rival Merc. The three pointer star had topped as number one in the Indian market but now this position is taken over by BMW, another leader in the luxury car segment.

BMW’s new launches like 7-series, X6- world’s first Sports Activity Vehicle (SAV), the new company strategies exchange and loyalty programs and zero percent schemes has helped the car manufacturer to attract the buyers.

Mercedes-Benz too rolled out the latest version of E-series to the Indian market but it was not strong enough to take back the company’s lost position. It is time for Mercedes-Benz to bring out some rocking models that will give a tough challenge to BMW.

Audi Sales High in India

Every car manufacturers are experiencing a slow growth due to the financial crunch. Many car majors are even cutting down the production and some production plant is said to be shutdown.

People are holding on to their investment and the car sales is almost stagnant, with out any growth. But despite the sales commotion in the Indian car industry, it is surprising to know that luxury car segment is segment is rejoicing sales in India.

 

Audi, renowned luxury car manufacturer from Germany recorded a sales growth of 203 percent. From Audi India’s stable Audi A4 and Q7 are the highest selling models in the country. Even other luxury car manufacturers like Mercedes-Benz and BMW also experienced a good growth during this economic pressure. This is the clear example stating that the high-class society.

BMW India introduces its variants

Accompanying so many crisis happening in the Indian car market it has become very hard for the auto makers to sell there cars in the market. These car manufacturers are just trying to sell by offering good discounts in order to promote their sales. In such a scenario BMW, well known for its incredible luxury car’s has taken a daring step and has launched its new variants for its 5 series sedan in the Indian market.

The variants of these 5 series sedan are BMW 520d, 530d and 530d Highline are powered by diesel engines will be additions to its existing petro variants BMW 525i and BMW 530i. However these cars are offered in the price range of Rs 36.9 lakh and Rs 46.8 lakh.

Basically BMW is craving to increase its charisma in the Indian car industry and that has been one of its motives to launch these exclusive variants. However these variants are emphasized to be offered with the superior comfort, lavishing luxury, premier quality, safety, and performance.

BMW had started assembling cars in India last year and had sold about 1,400 units and is aiming to sell 2,000 units this year. It has also increased production capacity of its Chennai plant with an additional investment of Rs 3 crore.

BMW to lead the Benz

Demand for car is increasing and so is the competition among the luxury car makers. Every luxury car maker is trying to position strongly in Indian auto market. BMW, the auto giant is all set to beat its rival Mercedes-Benz, the old player of India by overtaking and becoming the number one car maker in India. Company’s last year sales figure were quiet impressive and is pretty sure of winning the race.

 The technology, style and performance by BMW have been accepted by the Indian buyer resulting in more sales.

  BMW one of the major players in the car segment have an exclusive collection of cars ranging from small to the top-end range of luxury limousines. BMW is in full-swing to foray the Indian car market, leaving its rivals behind the race.

BMW eyes on 2000 figure

Luxury car sales are booming up in India. The demand is so high that the luxury car makers are even increasing the production capacity. And the competitions among the makers are high too.

Now the German maker of luxury cars BMW aims to sell 2,000 cars in India this year. This figure reveals the demand for their car in India. The company has already set their manufacturing capacity in the region and is on the verge of increasing their dealership.

Looks like their rivals like Mercedes Benz and Audi are gonnna have a real tough competition.