Volkswagen set to Launch Compact Cars in India
Posted by Carazoo on August 4, 2008
Volkswagen is all set to make its presence in the Indian market. The auto manufacturer is now ready to launch an array of compact cars in India. Although the auto manufacturer has made a late entry, it has planned to make a remarkable pace in the Indian industry.
Like many other car manufacturers even Volkswagen thinks that India is an important market for it. The company also wants to create brand equity for Volkswagen in India before stepping in for mass volume segment.
However the main target would be to launch the premium cars first and then stride into the small car segment. Presently the company also has many brand stores in the country.
Moreover Volkswagen has been selling only premium cars in the Indian car market. Now it’s equipped to hit the Indian roads with its compact cars also. However the company has made an investment of Rs 2400 crore for a Greenfield plant at Chakan in Maharashtra. This manufacturing plant would be the main capability for its forthcoming cars.
