Jetta is Launched in India

The exclusively designed German engineered Volkswagen Jetta has finally launched. The car is a complete blend of style, elegance and luxuries.

The new car Jetta is now in the market. The car is loaded with both petrol and diesel engine with 1.6L petrol and 1.9L diesel engines respectively. The petrol version of the car is priced somewhere around Rs 12.97 lakh and that of diesel engine is around Rs 14.22 lakh. The car is embodied with advanced and innovative features like Vienna leather upholstery, 2-zone electronic climate control, 6-CD changer, and electric lumbar adjust.

The Jetta will belong to the lower D segment that will compete with other cars of the same segment like Skoda Laura, Honda Civic and Toyota Corolla. Competition between Jetta and Laura will be the toughest because both these car are cousins priced somewhat equally.

Jetta is also outfitted with standard safety features like 8 airbags, ABS and ESP that helps to increase the safety measure for both the car and the occupants.

After the launch of Jetta, Volkswagen is also planning a slew of launches.

The car will definitely be a great success with all standard features, exclusivity and appealing design. What do you say?

Car fair from Maruti Suzuki

Looks like the car wars are on but is going on in a healthy way. To attract more buyers Maruti Suzuki has been organizing rural car fests. Recently Maruti Suzuki took a bold step by organizing a car fair at Singur, where Tata Nano’s production base is located. This reveals the guts of the car maker to take on the imminent battle with Tata Motors.
Under its panchayat scheme, the company has been offering special deals along with a special finance desk and as a result received impressive sales by selling 20 cars on the first day. As there are no car showrooms in these areas, the car fair is doing wonders to the company’s sales growth further strengthing its position in India.

The panchayat scheme has turned into a great success and has been receiving tremendous response across India and through this new concept of selling Maruti has sold 32,000 vehicles with 1000 cars sold in West Bengal. Maruti has rightly identified the pulse of the Indian market with the rural crowd.

Fiat Launches 500

The news were in the air that Fiat has plans to roll out revamped Fiat 500 in India but no one was sure whether this is a pondering plan or a proposed launch. But now the speculations are over, here comes the Fiat 500!

The much awaited, Fiat 500, finally made its debut in India. Fiat 500 being an icon of Italian style was accompanied by an Italian style celebration that was filled joy and excitement echoing in the Taj Land’s End in Mumbai. Celebrated in an Italian style, the launch was witnessed by the moons and stars of Mumbai.

Fiat 500, popularly known as Cinquecento in Italy, is launched as a great combination of success and style. The car was originally designed by Dante Giocosa and first launched in Turin 1957. If you calculate the numbers of years in between, it is exactly 50 years that the car travelled on a comeback trail to announce its new arrival in one of the most growing economies of the world, India.

The re-launch of this new car after 50 years has generated nostalgia among all its car lovers. But, Fiat promises to offer much more than this to all ardent lovers of Fiat 500. The comeback is not restricted to the likes and dislikes of the existing customers but the launch is widespread on a broader scale of enhanced performance and effectiveness to lure more number of customers.

Fiat 500 will be available in two trims and 11 unique colors. Both the trims, Lounge and Sport, will be powered by a 1.3 multijet engine generating 75bhp of power.

The car will also be outfitted with a significant in-car communication, infotainment and entertainment system known as “Blue & Me”. This is the voice activated in-car communication system designed and introduced by the Fiat and Microsoft venture.

This new small car also has a provision of modification and customization to meet the varying interest of the customers and ensure uniqueness of every Fiat 500. Priced at around 15 lakh, the car will be launched only in selected cities like Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh and Pune, where the super-affluent class can walk into the Tata-Fiat showrooms and drive out with the elegant and stylish Fiat 500.

This new car is expected to create a strong base for the entry of Fiat upcoming cars, Linea, Punto and Bravo.

Tata Nano thinks over to issue license to foreign car dealers

Tata Nano is ready to hit Indian car market by this year-end. The auto maker is getting flooded with its cheapest car Nano related queries from universal auto markets.

Tata Motorsis thinking over the licensing path for heap manufacturing of the Nano overseas. It is getting enquiries from anonymous car makers in the US, Latin America, Europe and South-East Asia for manufacturing and marketing Nano in these countries.

However the auto maker is casting to issue licenses to specific car maker in offshore markets who would essentially manufacture Nano there. The technology-transfer and manufacturing related awareness issues would be communal only by Tata Motors.

The auto maker is yet to make a decision on the method of sourcing and in which countries it is going to market its super-cheap car Nano. Tata Motors believe that the company’s imminent spotlight is India, and worldwide marketing will take place only after a few years.

Continental AG sets up an Electronic Manufacturing plant in India

Even with so many fluctuations happening with the Indian car market structure there is one more automotive company that has established its plant in India. The German automotive major, Continental AG, has set up a Greenfield plant in India’s IT focusing to manufacture electronic components for the growing automobile market in the sub-continent.However this plant is located in the Bommasandra Industrial Area on the outskirts of the Bangalore city and has made an investment of Rs 2.2 billion high-tech facility, with a research and development centre.

This centre will manufacture instrument clusters for cars, commercial vehicles and two-wheelers, electronic control units for power-assisted steering and body control units for interiors, immobilizers and engine management systems for diesel and gasoline engines,.

The company senses that the flourishing Indian automotive market has become deliberately important for them to expand their business in the sub-continent.

However the Continental AG is catering electronic components and systems to Indian global OEMs like Maruti Suzuki, Hyundai Motors, Tata Motors, Ashok Leyland, Mahindra, General Motors, Ford, and Skoda.

BMW India introduces its variants

Accompanying so many crisis happening in the Indian car market it has become very hard for the auto makers to sell there cars in the market. These car manufacturers are just trying to sell by offering good discounts in order to promote their sales. In such a scenario BMW, well known for its incredible luxury car’s has taken a daring step and has launched its new variants for its 5 series sedan in the Indian market.

The variants of these 5 series sedan are BMW 520d, 530d and 530d Highline are powered by diesel engines will be additions to its existing petro variants BMW 525i and BMW 530i. However these cars are offered in the price range of Rs 36.9 lakh and Rs 46.8 lakh.

Basically BMW is craving to increase its charisma in the Indian car industry and that has been one of its motives to launch these exclusive variants. However these variants are emphasized to be offered with the superior comfort, lavishing luxury, premier quality, safety, and performance.

BMW had started assembling cars in India last year and had sold about 1,400 units and is aiming to sell 2,000 units this year. It has also increased production capacity of its Chennai plant with an additional investment of Rs 3 crore.

Fiat 500 ready to be launched this month

Fiat is all set to launch its two door stylish car, the Fiat 500 this month. The company is in an urge to expand their existence in the Indian market. However the Fiat 500 which is imported to India is entirely a built unit and will not be a mass product.

 

Fiat is introducing a bunch of cars this year like Bravo, Linea, and Grand Punto which is supposed to be launched by this December. The Fiat 500 is probable to attract mainly the celebrities, youth, and car fanatics. The price tag for this elite car is proclaimed to be around Rs. 15 lakhs.

 

Many of them feel that the Fiat 500 is all new car but some say that it’s only an expansion of the Palio. However Fiat is eager that the launch of Fiat 500 and Bravo would provide as a valuable brand advertising enterprise prior to the launch of the mid-size sedan Linea in September.

Kinetic to supply components for Tata’s Nano

Everyone is eagerly waiting for the launch of the Tata Motors marvelous cheap car Nano. Many of the engineering companies are making great efforts by supplying the best components for this small car project. One such company is the Kinetic Engineering which is all ready to supply components for Nano within the next 2 months.

Tata Motors is mainly focusing to be successful and complete the facilities expansion for manufacture of transmission gears for the Nano as soon as possible. However Nano was supposed to be rolled out from the Singur plant in West Bengal by Durga Puja this year and was anticipated to start trial production during July or August.

Kinetic is setting up an assembly plant within Singur plant factory and within the Ahmednagar factory to build the power train components manufacturing. It is also setting up gear manufacturing facilities fee-tailing an investment of close to Rs 50 crore.

Kinetic Engineering is putting up an with an investment of Rs 55 crore and setting up a factory within the Ahmednagar factory for ramping up power train components manufacturing and laying out gear manufacturing facilities entailing an investment of close to Rs 50 crore. However the small car project of Tata Motors would add significantly to Kinetic Engineering’s best quality in the coming months.

Kinetic has diverted its two-wheeler business and has just made a comeback trial after the extensive reformation taken by the company during the last two years. Now it’s only paying attention on its business replica towards automobile components with an extraordinary hub on power train assemblies and components.

Car manufacturers magnetize the buyers by promotional schemes and discounts

Car buyers can now think a step ahead to buy cars as many of the car makers are offering enormous discounts and promotional schemes. This is essentially done to attract customers to showrooms and remove the negative sentiments that have bothered many of them due to the high interest rates, ever rising fuel cost, inflation and mounting costs of raw materials.

India’s major car manufacturers are offering great discounts like the General Motors has announced a special discount price of Rs 26000 on its entry-level compact Spark. The company had initially sold the car for Rs 3.33 lakh and gave an exceptional offer of selling it at Rs 2.92 lakh, but now it has further cut down to Rs 2.66 lakh (ex-showroom Delhi).

However this special price is offered as a result of improved localization on the Spark coming out of operational efficiencies due to the increase in production volume. And the interesting factor is the discount comes on top of the special three-year free service package offer on Spark.

Apart from General Motors many other companies are also offering gracious discounts like Maruti Suzuki is offering a cash discount schemes for the models WagonR and Zen Estilo offers Rs 21,000 cash discount. The Maruti 800 and Versa have discounts of Rs 5,000 each and the Alto of Rs 10,000. Even Hyundai is also offering a free fuel voucher worth Rs 2,700 with every Santro and i10. The company is also planning to offer a ‘reduced EMI’ scheme when people upgrade to its cars. And even Tata Motors is also offering discount on its cars. So wake up folks the ball is in your court!

Mitsubishi plans to launch new car in India next year

Mitsubishi is all set to launch its new car in India soon in the executive segment which will hit the Indian roads in a year’s time. It has already started working on the new car and this car will be at a much higher ambit than the Mitsubishi Lancer which is a mid-size segment.

However Mitsubishi is not having any plans to enter the small car sector as there are already a lot of car makers in this sector. Hindustan Motors has conversely calibrated its marketing policies and has also made some changes in the pricing structure of Lancer variants in an urge to sell more figures of Lancer cars. Hindustan Motors is also looking forward to sell more number of cars this year.

There have been ups and downs in the past few years in the industry but Hindustan Motors is still making efforts to make wonders in the Indian car industry. So this new car might be a superb hit in the Indian car market.